The Celebrity Bear Hunt presenter is estimated to be worth an impressive £10 million

Holly Willoughby has established herself as TV royalty and is one of the most in-demand female presenters in the UK. The presenter has recently debuted her first presenting gig on Netflix with the brand new adventure series Celebrity Bear Hunt, in which a group of celebrities must work on their survival skills and brave the wild, with those falling short in the challenge facing elimination.

Willoughby presented ITV’s breakfast show, This Morning, for 14-years before stepping down from the role in 2023. The host has also presented ITV’s skating competition since 2006. Viewers may remember Willoughby as a team captain on the ITV2 comedy panel show, Celebrity Juice, the Xtra Factor, The Voice UK and I’m a Celebrity… Get Me Out of Here! in 2018 alongside Declan Donnelly while Ant McPartlin was not presenting the show.

Throughout the years, the presenter has amassed millions of pounds due to various presenting gigs and lucrative partnership deals. Willoughby has also struck her a few celebrity friendship along the way, including one that has helped her navigate during difficult time. Here’s everything you need to know about Holly Willoughby’s net worth, how she amassed her £10m, as well as her celebrity friendships, scandals and murder plot. For the latest TV and showbiz gossip sign up to our newsletter.

What is her net worth?

The Celebrity Bear Hunt presenter is estimated to be worth an impressive £10 million, as reported by Hello!. Outside her presenting career, the 43-year-old has had lucrative partnership deals with Marks & Spencer, Garnier and Dunelm and reportedly received a six-figure salary for these deals. She also had a commercial deals with Diet Coke, Oral B and BHS.

In 2007, the presenter married TV producer Dan Baldwin and the couple have three children together. They also share a production company called Roxy Media, which in 2022, reportedly garnered £4.5 million over a three-year period. The presenter also launched her own official lifestyle brand, Wylde Moon, which sells candles, diffusers and scents, amongst other things in 2021.

In the same year, PR expert Hayley Smith told Metro that the presenter’s platform could “bank her a tidy ‘£6-12million’ within a year”. Before her departure from This Morning, the presenter reportedly earned £730,000 a year, which she fronted alongside presenter Phillip Schofield.

Murder plot

The television presenter went through a difficult year in 2023 in which she became a target of a plot to kidnap, rape and kill her. In July of that year, security guard Gavin Plumb was jailed for life with a minimum of 16 years at Chelmsford Crown Court for the plot. Plumb was snared after a US undercover police officer infiltrated an online group called Abduct Lovers and became so concerned about Plumb’s posts that evidence was then passed over to the FBI.

As a result, US law enforcement contacted the police in the UK. When Essex Police officers raided Plumb’s flat in Harlow, they found bottles of chloroform and an “abduction kit” complete with cable ties, reports the Mirror. Plumb wept after jurors unanimously convicted him of soliciting murder and inciting rape and kidnap follow an earlier trial at Chelmsford Crown Court. Following the ordeal, Willoughby took a step back from the spotlight for 12 months, including stepping away from This Morning’s presenting role.

Celebrity friendships

In an interview with the Mirror, ahead of the Celebrity Bear Hunt’s airing on Netflix, the presenter revealed how long-time friend, Bear Grylls, who also stars in the adventure programme, had played a pivotal role in helping her family overcome the shock of a failed abduction attempt. While talking about Bear, who is a survival expert, she said: “I just assumed that here was this man that had no fear. And actually he does have fear, but he doesn’t let that fear hold him back. And I thought, God, that’s brilliant. It really is something I want to try, and even if I can do it a tiny bit, then I think that will help. ”

The broadcasting star reportedly rekindled her friendship with former co-star Fearne Cotton. The two starred in the ITV2 comedy panel show Celebrity Juice, which started in 2008, for over a decade, with Cotton leaving the show in 2018 and then Willoughby two years later in 2020. According to the Mirror, the two reportedly drifted apart after stopping filming Celebrity Juice together. But following Willoughby’s recent ordeal, where she was a target of a murder plot, the pair reportedly reconnected as friends.

The two friends met when they were teens and appeared on the show as team captains, as reported by The Sun. But over time, they became less close as they took different paths and “failed to check in on each other”, it has been claimed. However, both TV stars have now gone “down the same path” of living holistically and focusing on self-care, which means they have now reconnected, according to the newspaper.