The NBA is cracking down on athletes who promote sponsors, and Lonzo Ball is only the most recent player to have to cover up his ink.
It has been alleged that the NBA requested a different player to cover up a tattoo while they were playing.
Under his right elbow, Lakers player Lonzo Ball has a Big Baller Brand tattoo that he will need to hide.
This time it’s Lonzo Ball, the guard for the Lakers, who gets his family’s Big Baller Brand emblem permanently tattooed under his right elbow. The league forewarned Cleveland guard J.R. Smith two weeks ago that failing to hide his right calf tattoo of the Supreme fashion company emblem during games could result in a fine.
According to league regulations, athletes are not allowed to wear any corporate insignia or commercial emblems on their bodies or in their hair, Executive Vice President of Communications Mike Bass informed Tim Bontemps of The Post on September 29.
Ball and Smith have each used strips of athletic tape to cover up their tattoos.
Players have also been cautioned by the NBA not to wear footwear or other items of equipment with company logos on them.
Over the summer, the league dramatically loosened its rules regarding on-court attire. Any color of shoe may now be worn by players during any game. They were only permitted to wear shoes that were predominantly white, black, or the color of their team in the past.
Kelly Oubre Jr. of the Wizards wore a Supreme sleeve on his leg during the previous season as a result of the fashion house’s partnership with Nike. However, team equipment staff requested that he remove it after discovering it was against NBA regulations.
“It had an NBA logo on it. It has a Nike sign on it. NBA is sponsored by Nike. It’s just Supreme, you know,” Oubre said at the time. “So, I don’t know really what’s the quarrel.”
Smith also wore a Supreme shooting sleeve during the 2017-18 season