The How to Lose a Guy in 10 Days star, 54 — who admitted to using special ointment to stimulate hair growth — took to Instagram to promote he and his wife’s, 41, liquor brand Pantalones Organic Tequila by stripping down in a cheeky snap.

Pantalones directly translates to ‘pants’ in Spanish but is also cultural slang for ‘guts.’

The actor rocked a blue button up shirt, work boots, protective glasses and a backwards cap while baring his bottom as he cut grass.

His Brazilian wife, 41, matched him in a denim button up, work boots, cap and protective eyewear while looking back at the Interstellar star’s bottom.

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Matthew McConaughey and wife Camila took to Instagram to promote their liquor brand Pantalones Organic Tequila by stripping down in a cheeky snap

‘Trim grass, raise glass,’ he wrote in the caption of the joint post, tying in the snap with the alcoholic beverage

Matthew and Camila’s bottoms were censored to protect their modesty.

‘Trim grass, raise glass,’ he wrote in the caption of the joint post, tying the snap with their alcoholic beverage brand.

And this isn’t the first time the couple had been a tease and ditched their trousers to promote their liquor line.

The post was a hit with their followers, racking up over 45k likes and hundreds of comments from stunned fans.

One follower poked fun at the pair, writing, ‘A normal day at the McConaughey’s.’ The Pantalones brand account chimed in, ‘Mow the merrier.’

Matthew and Camila launched Pantalones Organic Tequila in October 2023 and make the liquor from from 100% blue Weber agave at a family-owned distillery in Jalisco, Mexico.

The couple previously expressed in their brand’s press release: ‘We’re precious about our tequila – not our pants. With the explosion in popularity of tequila, there’s a level of snootiness that’s crept into the category.

‘People now talk about tequila the way they talk about wine. While we’re all for being passionate about tequila, we wanted to remind people that, above all, it’s meant to be fun.

‘That’s where the name Pantalones came from and that’s why you won’t see us wearing any,’ it read.

And per the press release, the brand is is committed to standing up for labor and environmental rights.

It read: ‘Pantalones Organic Tequila is born from the earth, nurtured by the hands of fourth generation agave growers, and produced in a certified organic family-owned distillery in Amatitán, Jalisco.’

Matthew McConaughey tipsy testing Pantalones Organic Tequila

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Matthew and Camila launched Pantalones Organic Tequila in October 2023; Matthew seen in 2024

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The couple previously expressed in their brand’s press release: ‘We’re precious about our tequila – not our pants’; seen in 2024

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And this isn’t the first time the couple had been a tease and ditched their trousers to promote their liquor line; Matthew and Camila seen in June 2024

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‘We wanted to remind people that, above all, it’s meant to be fun. That’s where the name Pantalones came from and that’s why you won’t see us wearing any,’ the release read; Matthew and Camila seen in June 2024

The brand is is committed to standing up for labor and environmental rights; Matthew and Camila seen in June 2024

The release also said: ‘Pantalones Organic Tequila is dedicated to creating a positive ripple effect for our earth and communities [and is] already a proud member of one per cent’; Camila and Matthew seen in June 2024

The release also said: ‘Pantalones Organic Tequila is dedicated to creating a positive ripple effect for our earth and communities [and is] already a proud member of one per cent.

‘For the Planet, Pantalones Organic Tequila are proud partners with Surfrider Foundation, a non-profit organization that has spent the last 40 years dedicating itself to the protection and enjoyment of the world’s ocean, waves, and beaches,’ it finished.

The Wedding Planner star and The Confidant actress have been married since 2012 and share three children: sons Levi, 15, Livingston, 11, and daughter Vida, 14.