Meghan Markle’s popularity in America is surging ahead of the official launch of her brand, American Riviera Orchard. Meghan Markle’s popularity is now the same as King Charles’s, a shock new US poll has revealed.

According to a new poll conducted by Newsweek, the Duchess of Sussex was liked by 36 percent of the adults polled. Meghan was disliked by 24 percent, which gave her an approval rating of plus 12 – equal to King Charles III. Despite this, Meghan’s rating shows a stark decline from the poll conducted just three months ago, in February.

The poll from at the start of the year shows Meghan was favoured by 31 percent of the adults polled and unfavourable to 30 percent. Much like Meghan, the latest poll shows King Charles is favoured by 31 percent of adults polled. Although he also has a net approval of plus 12, the 75-year-old was only unfavourable to 19 percent.

Despite being a US citizen, Meghan has fallen long behind the Prince and Princess of Wales and Prince Harry in US-based popularity polls – and continues to do so. However, the latest boost in the new poll will likely be welcomed by the Duchess of Sussex, who soft-launched her new brand back in March. American Riveria Orchard was revealed back in March, with the launch of a new Instagram account and website.

As was noticed in earlier polls, the Princess of Wales remains the favourite royal – a little over a month after her cancer diagnosis reveal. Documented in the poll, Kate is viewed positively by 45 percent of those polled and unfavourably by 13 percent. Her net approval stands at plus 32 – a three percent drop from plus 35 back in February.

Prince Harry experienced a drop by two percent from his previous result in the February poll. The Duke of Sussex, who is currently in the UK, was favoured by 42 percent and unfavoured by 18 percent.

In the same poll, Prince William – who will not meet his brother in the UK this week – was liked by 40 percent of those polled. Only 12 percent of those polled stated they disliked him.