Prince William is reportedly furious over Meghan Markle’s Instagram post, where she wore a sweater similar to one Princess Diana wore in 1996. The post has reignited tensions, with William feeling Meghan is exploiting Diana’s memory. This adds to the ongoing rift between the Sussexes and the royal family, further straining relations.

Prince William has long kept his thoughts about his estranged brother and sister-in-law to himself, but according to palace insiders, Meghan Markle’s latest attempt to channel Princess Diana has finally pushed him over the edge.

A recent Instagram post featuring Meghan in a purple Northwestern University sweatshirt—eerily similar to the one worn by Diana in 1996—has reignited tensions between the Sussexes and the royal family. Behind the palace walls, William is reportedly furious, feeling that Meghan is using his late mother’s memory for attention.

“William is seething,” an insider spilled to Radar Online. “He’s always been incredibly protective of his mother’s legacy, and he sees Meghan’s repeated nods to Diana’s style as more than just fashion choices—they feel calculated.”

The Hashtag That Cut Deep

Meghan’s tribute to Diana hasn’t gone unnoticed online, with social media users dragging the duchess for what they see as an obsessive attempt to align herself with the late princess. The hashtag #MeghanMarkleAmericanPsycho has been circulating, with critics accusing her of exploiting Diana’s memory to maintain relevance.

“Meghan and Harry have ruffled plenty of feathers in the royal family, but this latest stunt? It’s really struck a nerve,” the insider added. “On the surface, wearing a college sweatshirt doesn’t seem like a big deal, but to William, it’s another calculated move.”
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William’s frustration reportedly isn’t just about Meghan’s wardrobe choices—it’s about how the Sussexes continue to incorporate Diana into their personal and business projects.
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In their 2029 Netflix documentary Harry & Meghan, footage showed Meghan holding their son Archie next to a framed photo of Diana, prompting her to say, “Who’s that? Hi, Grandma. That’s Grandma Diana.” While the moment may have seemed heartfelt, critics saw it as another attempt to intertwine Diana’s legacy with their brand.

Adding fuel to the fire, Meghan’s recently launched lifestyle company As Ever—a rebranded version of the now-failed American Riviera Orchard—has also come under scrutiny. Some royal watchers claim she’s subtly invoking Diana’s timeless elegance to market her products.

“She’s opening herself up to criticism,” the insider continued. “Diana’s image should be preserved with dignity, not used as a marketing tool.”

Will Meghan’s ‘Diana Effect’ Backfire?

Despite her efforts to establish a strong personal brand, Meghan’s latest Netflix project, With Love, Meghan, has been met with mixed reviews. Some viewers see it as another attempt to craft a carefully curated image, while others have dismissed it as tone-deaf.

As Ever has already faced hurdles, including a trademark dispute that forced a rebrand. Her previous attempt at launching American Riviera Orchard saw limited success after she gifted jars of homemade jam to celebrity friends.

“She called them ‘fruit preserves,’” the insider quipped, “but let’s be real—jam is her jam.”

While Meghan’s efforts to carve out her own empire continue, it seems clear that anything remotely connected to Princess Diana will remain a source of royal tension. And with Prince William reportedly at his boiling point, the rift between the Sussexes and the Palace might only be getting deeper.