Sweet Baby Inc. CEO Kim Belair via InclusionFX YouTube
Sweet Baby Inc. redesigned its website to remove its client and game list in an apparent attempt to hide its woke agenda to potential clients.
The website previously made it abundantly clear the company was attempting to inject woke ideology into video games with an About Us section that declared, “Our mission is to tell better, more empathetic stories while diversifying and enriching the video games industry. We aim to make games more engaging, more fun, more meaningful, and more inclusive, for everyone.”
It also featured an Outreach section that stated, “New and marginalized talent can change this industry if given the proper support. We want to provide this through our outreach programs.”
It also listed the various projects the company had worked on including Alan Wake II, Sable, Battle Shapers, Spider-Man 2, God of War Ragnarok, and Usual June. While these were the featured games, you could navigate to the site’s “Projects” page and discover more of the company’s games such as Suicide Squad: Kill the Justice League, The Crew Motorfest, South of Midnight, Capes, and more.
Furthermore, the company also shared a Client list that included Xbox Game Studios, Electronic Arts, Valve, Tru Luv, Santa Monica Studio, 2K, Ubisoft, Square Enix, Warner Bros. Games, Finji, Polytron, Rocksteady, KO_OP, Shedworks, Compulsion Games, Metric Empire, Chance Agency, Avalanche Studio Group, Deck Nine, Brass Lion Entertainment, Wizards of the Coast, People Can Fly, Eko Software, JuVee Productions, Glitch Games, Remedy, Panic, Raw FUry, and Fellow Traveler.
These sections have all been removed and replaced.
Now, the company describes itself as an “award-winning team of writers and narrative designers who help make stories better. With over 30 games shipped from AAA, indie, and solo developers, we are not just contractors – we are storytellers who can take your project to the next level.”
It then lists the various services it provides including scriptwriting, consultation, and authenticity and sensitivity. Under Scriptwriting, it states, “We work within scope to cover all your scriptwriting needs: from cinematics to dialogue — to naming 500 pieces of armor. We know every word counts.”
For Consultation, the company wrote, “No matter the stage of production, we can strengthen story pitches, worldbuilding and character development needs, and other narrative design demands.”
Finally, for Authenticity and Sensitivity it states, “We approach sensitivity by working with your existing narrative and documentation to bring out its natural authenticity and emotional resonance. We don’t look for red flags — we highlight green ones.”
The site then lists a number of featured games the company worked on. It includes God of War Ragnarok, Battle Shapers, Sable, Suicide Squad: Kill The Justice League, The Crew Motorfest, and Afterfove EP.
Finally, it features a new Outreach and Workshops section that states, “Our experienced team of writers and narrative designers are ready and available to provide workshops, talks, and general insight to your team. Let us show you how we dig beneath the narrative surface.”
This site redesign comes in the wake of Sweet Baby Inc. removing Square Enix and Nerial, a subsidiary of Devolver Digital, from its client list. The company provided no explanation as to why these two developers were removed.
However, an investor for Square Enix did question the company’s relationship with Sweet Baby Inc. back in June. As reported by X user Michsuzu the investor questioned, ” I’m personally happy about the shift from quantity to quality. I hope good titles will come out in the future. I’m concerned about the Canadian consulting company “sweetBaby.” Square Enix is listed as a client, but is there actually a transaction there? What kind of transaction is it? Will they continue to do so in the future?”
Square Enix President Takashi Kiryu responded, “I would like to refrain from making specific comments about individual clients. As we shift from quantity to quality, providing content that is enjoyable and safe for our customers is also part of what makes a product fun. We will do our best as creators.”
The redesign also comes in the wake of Sweet Baby Inc. employee Camerin Wild’s presentation at The Game Developers of Color Expo being highlighted by YouTuber Kirsche.
In the presentation, Wild shared a slide titled, “Cool, so why am I here?” One of the bullet points states, “Burning the games industry to the ground.”
In the next slide titled “So why am I still here?” One of the bullet points states, “To prove that space where whiteness doesn’t have to live-is where some of the best stories are told.”
Wild explained, “A lot of us who are really fighting for more inclusive games and storytelling don’t have a choice when it comes to discomfort. A lot of us who are just existing don’t have a choice. Which makes this really hard often. But recently I started realizing that discomfort or the place where whiteness doesn’t have to live is where some of the best stories are told. And it’s where genre storytelling lives.”
The redesign also comes after a former Sweet Baby Inc. employee Kazuma Hashimoto, a woman pretending to be a man, revealed in a Twitch stream discovered by YouTuber Smash JT that developers were no longer interested in working with individuals who worked for Sweet Baby Inc.
She said, “There are definitely jobs that I’ve had where like people have seen like the fact that I worked for Sweet Baby-. And it’s been a year since I’ve worked with them and it’s just like a contractual basis when I was so just like periodically for like a couple of years.”
“People will literally be like, ‘Hey are we going to get harassed for hiring you?’ And I think that really sucks,” he said. “That instead of like, ‘We’ll protect our employee, the employer or the potential person giving you the contract will be more concerned about that then protecting their employees. Kinda f***ed up.”
Interestingly, Kim Belair recently tried to claim that business was normal for the company during an interview with Black Girl Gamers on YouTube. She said that the backlash against her company “doesn’t materially affect our work. The vast majority of these companies already know what’s going on and they still hire us. They know what we actually do and it doesn’t necessarily change our baseline survival.”
What do you make of Sweet Baby Inc. redesigning their website, removing their client list, taking out games they’ve worked on, and attempting to hide its woke agenda?
News
Leslye Headland: The Acolyte Characters are “Doing the Right Thing” Because Anakin Skywalker Never Believed He Turned Evil
Leslye Headland revealed how Anakin Skywalker’s characterization led to The Acolyte characters believing they were doing the right thing. Leslye Headland served as the creator and showrunner for The Acolyte. The series received mostly negative reviews from critics and fans alike…
Not A Female Protagonist: But Ghost of Yotei’s Fatal Flaw Will Be How Our Gravest Choice In Tsushima Will Leave The Story Unchanged
With Ghost of Yotei on the horizon, players are grappling with the implications of it being a standalone narrative, not connected to Tsushima. Players are excited after the recent announcement of Ghost of Yotei, as it is the sequel to the…
The Latest Episode of ‘Agatha All Along’ Reveals Agatha’s True Irredeemably Evil Nature
Episode 5 of ‘Agatha All Along’ premiered yesterday, confirming that the Teen is indeed Wiccan, also known as Billy Kaplan. However, it also established that Agatha is irredeemably evil. At the beginning of the episode, as Agatha interacted with the Teen and Rio…
‘Agatha All Along’ Episodes 6 and 8 May Spark Anti-Woke Backlash with Controversial NSFW Scenes
Even before the premiere of Agatha All Along, Aubrey Plaza hinted at possible romantic undertones between her character, Rio Vidal, and Agatha. This was later confirmed by Kathryn Hahn in subsequent interviews. In the same episode, Rio and Agatha nearly shared a kiss….
BioWare Community Manager Reveals ‘Dragon Age: The Veilguard’ Will Not Feature Any Spider Enemies
A screenshot from Dragon Age: The Veilguard (2024), BioWare A community manager for BioWare revealed the upcoming Dragon Age: The Veilguard will not feature any spider enemies. Model for a spider with hands for Dragon Age: The Veilguard. A blog post for Dragon…
Senior Writer For The Upcoming ‘Marvel’s Black Panther’ Game Wants A Shirt That Claims Most Gamers Are Bigots
A scene from Marvel Studios’ Black Panther: Wakanda Forever. Photo courtesy of Marvel Studios. © 2022 MARVEL. Alexa Ray Corriea, a Senior Writer on the upcoming Marvel’s Black Panther game being developed by Cliffhanger Games, shared her desire for a t-shirt that…
End of content
No more pages to load