In what should have been a revival of a once-iconic franchise, Prince of Persia: The Lost Crown missed the mark on several fronts. Low sale numbers reflect Ubisoft’s mismanagement of the latest title in a storied series that redefined gaming, leaving its future uncertain.

Sargon (Tommy Sim’aan) attacks enemies in Prince of Persia the Lost Crown, Ubisoft
Prince of Persia: The Lost Crown, made by Ubisoft Montpelier, became a critical darling upon release. The absence of a mainline Prince of Persia title since The Forgotten Sands in 2010 certainly helped it get rave reviews from critics and fans alike, holding a strong 85+ score.
The franchise laid dormant for many years as Ubisoft focused on other franchises, including Assassin’s Creed, Far Cry, Ghost Recon, and more. In those 14 years, Ubisoft’s reputation crumbled as the French giant opted for some rather controversial decisions and pushed out games that felt, to say the least, unfinished.

However, Prince of Persia: The Lost Crown brings back the classic series with a 2.5D, story-driven adventure that yet again plays with time travel. Set in a war-torn Persia suffering from famine, players follow Sargon, a royal and one of the elite “Immortals,” who are tasked with fighting off the Kushan Empire. The story starts with Sargon proving his worth by defeating Kushan general Uvishka.
Sargon (Tommy Sim’aan) reaches out for a Time Crystal in Prince of Persia: The Lost Crown (2024), Ubisoft
This is a fantastic tutorial piece that serves to introduce players to Metrodivania-styled combat and platforming but also sets the dramatic tone that will follow throughout the journey.

Unfortunately for Sargon, his character design didn’t connect with fans of the franchise. The reveal trailer repelled many as the heir to the throne was styled more as the modern Prince of Africa, featuring Killmonger-dreadlocks accompanied by an ill-thought rap soundtrack.

His darker skin tone only adds to the sentiment, completely misinterpreting the rich heritage of ancient Persia. That said, Ubisoft managed once again to alienate the core audience in an attempt to bring Prince of Persia to a modern audience.

Prince of Persia started its journey as a series of 2D games created by Jordan Mechner, centered on various incarnations of the eponymous Prince in ancient and medieval Persia. The first two games were published by Broderbund before the first 3D Prince of Persia hit the platforms in 1999.

Ubisoft acquired the rights in 2001, rebooting the franchise with The Sands of Time in 2003, turning it into a trilogy with two more successful titles, Prince of Persia: Warrior Within in 2004 and Prince of Persia: The Two Thrones in 2005.

These were the peak Prince of Persia games, turning into a cult classic with each installment selling millions of copies. This is mostly thanks to the central character, who managed to stick with fans as the players witness the Prince’s raw evolution throughout the games.
Prince (Robin Atkin Downes) slashes through enemeis in Prince of Persia_ Warrior Within (2004), Ubisoft
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Fast Forward to 2024, Ubisoft probably released its best and least flawed game in the last decade with Prince of Persia: The Lost Crown. However, the beloved franchise was left out to die.

The first obstacle was a hefty $70 price tag for a Metroidvania title, followed by a limited Ubi Connect distribution, a launcher with a minimal user base. This crippled its visibility and sales potential. Launched without the reach of Steam, The Lost Crown struggled, selling only about one million copies, falling well short of Ubisoft’s projections for the game.

When it finally reached Seam in August 2024, seven months after the official launch, it couldn’t increase sales much, as the hype behind the game died down, peaking only at 1,446 players.
Prince of Persia: The Lost Crown Steam charts, via steamdb.info
An aarlier Steam launch might have saved the game and franchise overall as it is now facing an uncertain future, to say the least. Ubisoft disbanded the team behind the game, scattering the developers throughout several projects.

In the end, the Prince of Persia revival fell short, adding to a huge list of Ubisoft’s mistakes, leaving fans furious once again with the video gaming industry giant.