
‘Snow White’ Is Not the First Disney Box Office Failure










Disney has had some huge successes with their live-action movies, and at their height they were at the top of the box office ratings each year. The Lion King, Beauty and the Beast, and Aladdin all made over a billion dollars. These adaptations showed desire from audiences; they couldn’t wait to visit the cinema to see these clever and magical reimaginings of the classics they loved. However, with each new release, the numbers have declined for these remakes. Franchise fatigue meant audiences were no longer drawn to these movies, the first evidence coming from Maleficent: Mistress of Evil, which made just under half a million. However, this dip could be put down to the fact the movie is a sequel, and it faced competition for being released in the same year as The Lion King and Beauty and the Beast.
This may suggest a cry for truly original content from Disney, which it attempted with its recent movie, albeit inspired by iconic rides at Disney Parks. Haunted Mansion and Jungle Cruise both attempted to tug on people’s love for Disney, but the response was even worse, with neither passing a quarter of a million at the global box office. It evidences that Snow White’s perceived flop is merely a symptom of an already downward trajectory.
What Do Audiences Want From Disney?
The true litmus test for these adaptations won’t be Lilo & Stitch this summer, although its box office will be an interesting addition to this dialogue. Instead, it will be the upcoming live-action remake of Moana set for release in 2026. Moana has already proven itself as a behemoth of a franchise for Disney with the success of Moana 2, so it has the potential to be a giant victory at the box office. With such an obvious current franchise, and being a much more recent story that won’t require modernization, if Moana follows the downward trend of box office numbers, it will prove the issue of these flops is bigger than each individual movie.
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