The tattooed hunk has ditched his bad boy image and is using his platform to rescue dogs
FROM breaking hearts on Towie to shaking his hips in hot pink lycra on Strictly Come Dancing – Pete Wicks’ reinvention has been a rollercoaster ride.
He’s now set to become a tattooed Paul O’Grady-type presenter in a show that could rival Alison Hammond’s For the Love of Dogs.
2
Strictly’s Pete Wicks has turned around his reputation and financial woesCredit: E4
2
Pete Wicks: For Dogs’ Sake kicks off on January 7 on U&WCredit: UKTV
The 37-year-old’s new four-parter, Pete Wicks: For Dogs’ Sake, follows him volunteering at Dogs Trust rehoming centres.
As a dedicated dog dad to two French rescue bulldogs – Eric and Peggy – animal lover Pete will host the UKTV show via his own production company as he uses fame as a platform to campaign for animal rights.
It comes after he turned around his image in recent years following the closure of two companies with £1million worth of debt.
His personal firm PW Promotions Ltd went bust in February 2023 in £100k of debt, much of this owed to HMRC and the bank.
Pete was also a director and co-founder of the clothing firm Happy Brands along with his The Only Way Is Essex co-star Jake Hall, which accumulated losses of £796,258 since its inception seven years ago.
However, his luck has turned around in recent years since his surprise bromance with Sam Thompson.
The posh and excitable Made in Chelsea star winding up “glass half empty” Essex boy Pete with pranks proved popular – and has propelled them to stardom online.
In March 2024, the unlikely best pals started up a production company called Staying Relevant – the same name as their self-deprecating weekly podcast, which focuses on their quest for fame and fortune.
Despite never watching the BBC dance show ever before, Pete signed up for Strictly to please his friends and management.
It turned out to be the perfect opportunity to show off “the real him” – banishing his bad boy image from cheating on ex Megan McKenna once and for all.
Mickey Rourke KICKED OUT of Celeb Big Brother after ‘threatening and aggressive’ behaviour towards housemate
Watch the adorable moment Pete Wicks tells best pal Sam Thompson he’s doing Strictly Come Dancing
After reaching the semi-finals, Pete’s fanbase widened outside of reality TV obsessives and he’s now using his soaring popularity to continue his mission to ban puppy farms.
He pitched For Dogs’ Sake through Staying Relevant and wrote the scripts for the series himself.
Launching tonight, the star will be seen wearing PPE to sit in on canine operations and winning trust with abused strays.
Pete told The Times: “At a party, when there’s an animal there, I’ll be the one sitting in the corner with the dog. I talk to my dogs as if they understand what I’m saying — I believe they do.
“I’ve never met a bad dog. I prefer dogs to people. I feel more comfortable and safe and myself around animals.”
But he adds: “A lot of people have messaged me saying they had an opinion of me before Strictly, and then they actually appreciated what they saw in the show, which is lovely.”
Pete Wicks: For Dogs’ Sake begins on January 7 on U&W
News
THE SECOND VEHICLE — Three Othello High School girls Yari Flores-Romero, Melissa Romero-Espinoza, and Iris Ramos Cruz were found outside their car after the rollover… but surveillance later picked up another vehicle leaving the scene — and authorities say it was driven by Presiliano Perez-Pineda, who now faces multiple charges — with one frame of the footage stopping at :17 just before the road curves toward the canal
In the quiet agricultural fields south of Othello, Washington, a routine Sunday drive on April 26, 2026, along West Bench Road ended in heartbreak for three families. Fifteen-year-old Othello High School students Yaritzi “Yari” Flores-Romero, Melissa Romero-Espinoza, and Iris Ramos…
IT DOESN’T MAKE SENSE — The families of Yaritzi Yari Flores-Romero, Melissa Romero-Espinoza, and Iris Ramos Cruz say they’re still trying to understand how a normal drive ended in a rollover that ejected all three girls… but investigators now believe Presiliano Perez-Pineda was behind a second vehicle moving at high speed — and just yards away, a pickup was found submerged in a canal, its front end still visible above the waterline
IT DOESN’T MAKE SENSE: A Tragic Rollover on a Rural Washington Road Claims Three Young Lives Amid Allegations of High-Speed Pursuit and Flight On a seemingly ordinary Sunday afternoon in late April 2026, three 15-year-old friends from Othello, Washington—Yaritzi “Yari”…
⚠️ CALL LOG DETAILS: Detectives confirm Ryan Hosselton held the call for less than a minute — but device data shows the screen was activated for 4 seconds immediately after the call was disconnected… 👇 No one has yet explained what triggered it
Husband kills high school sweetheart wife, commits suicide in woods less than 2 years into their marriage A young Pennsylvania couple who were high school sweethearts are dead in a murder-suicide carried out by the husband less than two years…
🚨 BREAKING NEWS: After Ryan Hosselton called his parents to confess, investigators say one detail changed everything — call logs show the conversation ended abruptly, but the device recorded a final interaction 28 seconds later that has yet to be publicly explained
Pennsylvania man called parents to confess wife’s murder before turning gun on himself: police The Brief A 26-year-old man fatally shot his 25-year-old wife inside their Pennsylvania home early Tuesday morning before killing himself in the nearby woods, police say….
🚨 BREAKING NEWS: After a b.0…dy wearing clothing matching Nahida Bristy was found, investigators say one detail changed everything — a relative revealed she always wore a specific ring on her right hand, but the affidavit noted that the ring was not found at the scene
Murder Suspect Allegedly Asked ChatGPT How to Dump Bodies in Zamil Limon, Nahida Bristy Case Investigators found evidence of blood inside the apartment Hisham Abugharbieh shared with Zamil Limon and suspicious items belonging to the missing students Nahida Bristy and…
⚠️ FRIENDS REVEAL: A close friend of Nahida Bristy said she received a message “that didn’t sound like hers” hours before she disappeared – and detectives confirmed the message was sent exactly 12 minutes after Zamil Limon was last seen alive
Murder Suspect Allegedly Asked ChatGPT How to Dump Bodies in Zamil Limon, Nahida Bristy Case Investigators found evidence of blood inside the apartment Hisham Abugharbieh shared with Zamil Limon and suspicious items belonging to the missing students Nahida Bristy and…
End of content
No more pages to load
