Assassin’s Creed, one of the biggest franchises in the world, is no longer the same. In the previous decade, this franchise has earned Ubisoft over $4 billion, but it might not be able to perform similarly anymore.

The upcoming title in the Assassin’s Creed series has been heavily criticised. Fans’ main criticism is the ‘forced DEI’, as they don’t think Yasuke’s portrayal as a samurai is authentic.

Now, the franchise’s boss has doubled down on DEI while claiming that it is hurting Assassin’s Creed Shadows.

Why it matters: Assassin’s Creed Shadows has proven to be disrespectful to the Japanese fandom as they take history, customs, and traditions quite seriously.
Assassin's Creed Bafta GamesMarc-Alexis Côté Was At BAFTA Games To Discuss Assassin’s Creed Franchise
Marc-Alexis Côté appeared at BAFTA Games to talk about the Assassin’s Creed franchise. He revealed that Assassin’s Creed Shadows has received a lot of hate due to the DEI but doubled down on it by claiming diversity has always been a key factor in AC games.

Our commitment to inclusivity is grounded in historical authenticity and respect for diverse perspectives, not driven by modern agendas.

-Marc-Alexis Côté

He then explains that Yasuke, a historical Japanese samurai, has received a lot of hate, but that goes the same for Naoe, who is completely fictional. Furthermore, he also claimed that both Naoe and Yasuke are works of historical fiction, while the developers previously claimed that the game is historically accurate.

There have been countless times when Assassin’s Creed Shadows has been defended by the argument that Yasuke’s portrayal as a Samurai is authentic. However, Côté seems to not care much about the controversy and doubles down on Ubisoft’s DEI policy.

Our community helps us grow, evolve and deliver better games. Today, we all however face the added challenge of distinguishing between genuine feedback and attacks driven by intolerance.

Côté then targets the fans who have criticised the game by saying that it has been challenging to distinguish between genuine feedback and attacks driven by intolerance.