Elon Musk

The world’s richest man has apparently had enough. Elon Musk today announced plans to create an AI game studio to “make gaming great again.”

Musk, a longtime gamer who was at one time the world’s top ranked Diablo 4 player has been vocal in the past with his opinions on the gaming industry and its shift toward identity politics and virtue signaling. Musk has weighed in repeatedly on topics like pronoun selection appearing in Triple A video games and other agenda-driven content making its way onto consoles.
Sweet Baby In in the Suicide Squad Kill the Justice League Credits

Suicide Squad: Kill the Justice League Sweet Baby Inc. credits

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This ideological approach to storytelling has become the rule in modern gaming, rather than the exception, and gamers have started to push back. After the disastrous rollout of games like Suicide Squad: Kill the Justice League, Dragon Age: The Veilguard, Concord, Dustborn, and Star Wars: Outlaws, gamers are doing whatever they can to make their voices and opinions heard.

 

Elon reposted a post on X from Dogecoin creator Billy Markus.

“I don’t understand how game developers and game journalism got so ideologically captured,” Markus said. “Gamers have always been trolls, anti-greedy corporations, anti-BS. Gamers have always rejected dumb manipulative BS, and can tell when someone is an outsider poser.”

Musk responded in his own post saying:

“Too many game studios that are owned by massive corporations. @xAI is going to start an AI game studio to make games great again!”

-Elon Musk on X

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A gaming studio backed by Musk could have the ability to change the course of the gaming world, much as the Tesla and SpaceX head honcho changed the social media game when he purchased Twitter and turned it into X.

An AI studio would also be able to, in theory, churn out games faster that bloated Triple A studios that sometimes take anywhere from five to ten years to put out a new title. This would be a substantial leap forward in AI adoption and might very well spark and industry-wide shift.

Musk’s announcement received high praise from former World of Warcraft team lead Mark Kern, AKA Grummz.

“It’s time,” Grummz said on X in response to Elon’s announcement. “AA games are outperforming AAA bloat this year by an order of magnitude. AAA budgets of these massive corporate games are unsustainable. Eight to twelve studios spread out over the world to make one game is hugely inefficient. Mythical Man Month on steroids. $300 million to $1 billion dollar budgets competing for five to ten slots a year between success and failure. High risk means no new ideas and the same recycled slop. They are already collapsing. Meanwhile AA studios with $40 $70 million budgets are delivering five to ten times returns and taking all the top sale slots this year.”

Elon Musk at the 2019 Tesla Annual Shareholder Meeting. Photo Credit: Steve Jurvetson / Steve Jurvetson, CC BY 2.0 <https://creativecommons.org/licenses/by/2.0>, via Wikimedia Commons

Musk offered no further comment on the announcement, meaning we’re all going to have to wait and see what becomes of this exciting development in the world of gaming.

Are you excited that Elon Musk wants to open his own game studio? Are you concerned about AI usage in gaming? Sound off and let us know your thoughts!