There’s no denying that Star Wars is one of the most successful and profitable franchises in entertainment history, starting with its groundbreaking 1977 film. Despite its many highs and lows over the years, many fans online now view the Disney era as the franchise’s lowest point, criticizing it for perceived wokeness and a decline in quality.

While it’s true that Star Wars is generating more revenue today than it did 30 years ago, the franchise doesn’t seem to be reaching its full financial potential in an environment where escalating stakes are crucial.

Regarding creative quality, many fans argue that the franchise has lost its charm for the reasons mentioned earlier. However, some defenders of Disney’s Star Wars suggest that the franchise has never been regarded as top-tier cinema. On reflection, they might have a point.

The post contends that some Star Wars fans have an idealized view of the franchise’s past, imagining it as a universally celebrated masterpiece before Disney’s acquisition. In reality, between 1985 and 2012, Star Wars was often considered uncool by the general public, and fans like the author experienced ridicule. BrodieWanKenobi criticizes today’s fans for their inflated nostalgia and urges them to adopt a more realistic view of their own fandom, pointing out the irony of “nerds bullying nerds.”

The comments are filled with fans disputing this perspective, but historical evidence suggests a different narrative.

When Star Wars (now Star Wars: Episode IV – A New Hope) premiered in 1977, science fiction and fantasy genres were not widely respected in mainstream cinema. These genres were often viewed as escapist and less serious compared to dramas or historical films, which were deemed more “cinematic.” Many respected directors criticized the massive popularity of such movies.

Additionally, Star Wars was one of the first franchises to fully embrace merchandising, which made it seem like a film built around toys and merchandise, further detracting from its perceived artistic value.

While the franchise’s groundbreaking special effects were impressive, they were often seen as overshadowing traditional filmmaking elements like storytelling, character development, and dialogue—arguments critics used to dismiss the films as “not true art.” Lucas himself acknowledged that the movies were essentially aimed at children.

Ultimately, regardless of how much of a fan you are, it’s hard to ignore that the genre is often considered “lesser quality” compared to others. MCU movies, despite their profitability, are frequently grouped in the same category.

While Star Wars was never considered high art, that doesn’t excuse the current state of the franchise from criticism. The quality has undeniably declined, as evidenced by the recent release of The Acolyte.

Despite its enormous budget, The Acolyte delivered a disappointing experience both in terms of technical execution and storytelling.

What’s your take on this? Share your thoughts in the comments below!