A screenshot from Assassin’s Creed Shadows (2024), Ubisoft

Stevy Chassard, the Monetization Director at Ubisoft, lashed out at gamers and his fellow developers, in the wake of the company postponing Assassin’s Creed Shadows and admitting its sales on Star Wars Outlaws were softer than expected.

A screenshot from Assassin’s Creed Shadows (2024), Ubisoft

Ubisoft announced via a press release that it was downgrading its expected yearly net bookings to €1.95bn and that it would have “around break-even non-IFRS operating income and free cash flow.”

It also shared that it had a “softer than expected launch for Star Wars Outlaws” and that “Star Wars Outlaws initial sales proved softer than expected.

The company also delayed Assassin’s Creed Shadows to February 2025 claiming it would “provide additional time to further polish the title.

A screenshot from Assassin’s Creed Shadows (2024), Ubisoft

READ: Japanese YouTuber Discovers Ubisoft Is Hiring Native Japanese Localization Tester In China

About a week after this press release, Chassard took to LinkedIn where he lashed out at gamers and his fellow developers celebrating the demise of Ubisoft.

He wrote, “I rarely post on social media, but today I am sad. Ashamed and sad. The gaming industry is rough at the moment, we all know it. But seeing how ‘gamers’ react on social medias, wishing ill-fate to companies and people alike is sad. (And not only towards Ubisoft).”

“Even though it is always the vocal minority that express themselves on social media, I was hurt, hurt and ashamed to be a part of this community,” he added.

A screenshot from Star Wars Outlaws (2024), Ubisoft

He then directed his anger at his fellow developers, “What is even more revolting, is coming on LinkedIn and seeing the same comments from people within the industry.  On top of exposing yourself as a clearly non-decent human being, you are affecting thousands of employees that are already impacted by all the hate despite doing their best to deliver incredible experiences.”

“How can you wish a company to fail simply because they do not cater to you or that the product does not please you is beyond me,” he said.

Chassard concluded, “We are all on the same boat, please please please, stop spreading hate, we should all uplift each other instead of bringing each other down.”

Stevy Chassard on LinkedIn

This will likely be lost on Chassard, but Ubisoft and many of his fellow employees are the ones pushing hate through their commitment to woke ideology.

Despite Ubisoft CEO Yves Guillemot claiming in the aforementioned press release, “I want to reaffirm that we are an entertainment-first company, creating games for the broadest possible audience, and our goal is not to push any specific agenda. We remain committed to creating games for fans and players that everyone can enjoy,” the company’s website makes it clear how dedicated to the agenda of wokeism it is.

On the company’s Diversity, Inclusion and Accessibility page, a statement from Raashi Sikka, Ubisoft’s Vice President of Global Diversity and Inclusion says, “For Ubisoft, putting diversity and inclusion at the heart of everything we do means providing an environment where employees can thrive, building open-minded communities where players can connect, and creating games that reflect the diversity of the world we live in.”

“We will not accomplish all these goals overnight. Just as it takes years of iteration to develop a AAA title, we will only become a more diverse and inclusive company by continuously improving, trying new ideas and learning from the results. It’s a long-term commitment, one that we will tackle with the same passion and dedication that we bring to our games,” she adds.

A screenshot from Ubisoft’s Diversity, Inclusion and Accessibility website

Furthermore, the site declares, “We want to build the most creative, inclusive, and diverse teams across all fields. We will continue to increase representation in our company by building more inclusion across our systems and ensuring equal access to opportunities for everyone.”

It also asserts, “We will create gaming experiences that push representation forward by embedding diversity and inclusion across our processes, increasing representation in our teams, and offering access to resources that help teams to build more authentic inclusive, and accessible gaming experiences.”

Finally, it also states, “We will set the standard for inclusion for our teams, players, and partners, and will collaborate with leading organizations to expand our knowledge, grow our reach, give back to the community and champion inclusion in our industry.”

A screenshot from Ubisoft’s Diversity, Inclusion and Accessibility website

In 2023, the company also made it clear it had a “focus on queer representation in games.”

It stated, “As the Inclusive Games and Content Team works to accompany production teams, helping them identify opportunities to tell inclusive stories at the beginning stages of production, they are reflecting in particular on how to provide frameworks and best practices for authentic queer representation.”

“For instance, [Senior Manager of the Inclusive Games and Content Team Maya] Loréal and her team have built a resource that helps production teams make more inclusive character creators for games that do not label physical traits or link voices to particular bodies, and they help production teams connect with experts who are cultural insiders from the LGBTQIA+ community.”

The company also stated it was working with Temple University’s Department of Media Studies and Production Professor as well as a member of GLAAD’s  Gaming Advisory Council Professor Adrienne Shaw “to build out their resources for developers even more, with a particular emphasis on showing diverse queer representation, experiences, and identities that are not limited to one character.”

A screenshot from Ubisoft’s Together in Pride 2023 Blog Post

On top of this, the company has allegedly been engaging in illegal activity by discriminating against men for almost half a decade. The company’s Develop at Ubisoft program declares that in order to be eligible for it you must “identify as a woman or a non-binary individual.”

Screenshot of Eligibility Criteria for Develop at Ubisoft mentorship program

Legal analyst Andrew Esquire notes “this is illegal.” He adds, “This is not okay. And this is something they’re going to get in trouble for and they should by the way.”

He then recommended that anyone who was victimized by Ubisoft to contact a law firm and sue them, “So Ubisoft did something illegal. What I think is that somebody who is actually damaged by that, who is not picked for mentorship or leadership should bring a case. I think there’s law firms like the America First Legal team down in Texas that would be willing to take that. They’ve already taken the Disney case, why not take that one? Seems like it’d be a good case for them.”

In an interview with Angelus News, Bishop Barron explains why wokeism is wrong and should be rejected. He shared, “The advocates of the so-called ‘woke’ ideology today have not been shy about articulating the philosophical underpinnings of their perspective. They do indeed find inspiration in Marx, Nietzsche, Sartre, Derrida, and Foucault, among others. From these modern and postmodern thinkers, they derive a number of principles.”

He continued, “First, they advocate a deeply antagonistic social theory, whereby the world is divided sharply into the two classes of oppressors and oppressed. Second, they relativize moral value and see classical morality as an attempt by the ruling class to maintain itself in power. Third, they focus, not so much on the individual, as on racial and ethnic categories and hence they endorse the idea of collective guilt and recommend a sort of reverse discrimination to address the injustices of the past.”

“Fourth, they tend to demonize the market economy and the institutions of democracy as part of a superstructure defending the privileged. Fifth, they push toward equity of outcome throughout the society, rather than equality of opportunity,” he added. “And finally, ‘wokeism’ employs divisive and aggressive strategies of accusation that are contrary to the Gospel demand to love our enemies.”

Next, he declared, “Suffice it to say that Catholic Social Teaching stands athwart all of this. It wants social justice, of course, but not on ‘woke’ terms. Its heroes are not Marx, Nietzsche, and Foucault, but rather Isaiah, Amos, Jeremiah, Jesus the Lord, Ambrose, Aquinas, and Teresa of Calcutta.”

Bishop Barron via Bishop Barron on X

In regards to celebrating the downfall of a company like Ubisoft that is so committed to evil, there is nothing wrong with this. Father Hugh Barbour at Catholic.com explains, “In the classic literature of the ancient Church and indeed of the ancient world that St. Thomas was following, the form of insulting was only the opposite of the form of rejoicing or celebrating. This means that because we possess some great good in which we take joy and delight and express it, so too we mock the evil things that tried to prevent us from having it.”

As an example, Father Barbour points to Miriam, the sister of Moses, and her song glorifying God after he punished the Egyptians. She sang, “Sing to the LORD, for he is gloriously triumphant; horse and chariot he has cast into the sea.”

However, he cautions, “Human beings may have truly persecuted us in the deepest sense by trying to separate us from God, but we can pray and strive for their conversion, rendering not insult for insult, but mercy and compassion. In the case of those who are still in this earthly life and can be converted, we should not insult or gloat but rather warn and threaten with God’s judgment in the hope of correcting and refuting error.”

Sodom and Gomorrah afire by Jacob de Wet II, 1680. Photo Credit: Daderot, Public domain, via Wikimedia Commons

To put the cherry on top, Chassard proves that Guillemot’s commitment to Ubisoft taking a more “player-centric approach” was nothing more than hot air.

Clearly, high level executives could care less about players and Chassard proves that he holds significant disdain for them. It begs the question of how many more Ubisoft executives hold similar beliefs.

Yves Guillemot via Ubisoft YouTube

What do you make of Chassard lashing out at gamers and his fellow developers?