Owain Arthur as Prince Durin IV; Sophia Nomvete as Disa in The Lord of the Rings: The Rings of Power (2024), Amazon MGM Studios
Data tracking firm Nielsen released new data that shows watch time for The Rings of Power Season 2’s third week on its Top 10 charts declined by over 26% as Jennifer Salke, the head of Amazon MGM Studios, attempted to spin the show as a success.
As noted by X user NowItsKnown, not only is the show now seeing a decline week over week, but it is also another piece of evidence that many people abandoned this show during the first season.
The first season’s fifth episode was able to bring in 988 million minutes watched. Season 2’s numbers are a declined of 24.3% compared to Season 1.
#RingsOfPowerS2 (Ep5) continues to falter compared to #RingsOfPower S1 & #Reacher S2 3rd week’s.#ROP S2(Ep5)- Runtime 1Hr 1Min, Viewed 747Mil Mins.#ROP S1(Ep4)- Runtime 1Hr 11Mins, Viewed 988 Mil Mins.#Reacher S2(Ep5)- Runtime 43Min, Viewed 943Mil Mins.https://t.co/qUspiR5Yrt pic.twitter.com/EDArYV72kd
— MAC (@NowItsKnown) October 11, 2024
Interestingly, these new numbers that show a significant falloff in viewership not only within the second season but also compared to the first season came as Jennifer Salke informed Variety that the show is a success.
Salke was asked, “How have you found the reaction to Season 2?”
She responded, “Obviously very different marketing levels and all of that [to Season 1]. But that being said, over 55 million people at this point have engaged since Season 2 launched.”
Salke continued, “And if you look at the long-term trajectory, which is how this company looks at an asset like that, this is a long-term investment in that franchise.”
She then declared, “There’s well over 150 million viewers watching and engaging with the show. So I feel really good. I think we all do.”
Furthermore, Salke indicated that the show would still continue on its five-season plan albeit she did not provide a firm confirmation.
She was asked, “Is there any change to the 50-episode commitment?”
Salke answered, “I don’t think so. [That] commitment is never the thing that’s driving what we’re doing. We’ll continue to make the show as long as we see global customers loving it and watching it to the point where — it is a business.”
“Obviously, we need a large amount of people showing up. And there are a large amount of people, so there’s no debate about whether or not the show will continue,” she claimed.
Salke’s claims about the show were already coming under fire even before the Nielsen data was released. Financial analyst Valliant Renegade questioning her use of the term “engaged” rather than using standard metrics of views or watch time.
He wrote on X, “‘Engaged’ ?? WTF does that mean? I smell BS here.”
“Engaged” ?? WTF does that mean? I smell BS here. https://t.co/RlzUPu5E6E
— Valliant Renegade (@ValliantRenegad) October 10, 2024
What do you make of this new data from Nielsen?
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