Powell Group, a well-known gaming consultancy, recently removed Sweet Baby Inc. from its partnership page. This comes just four days after the group announced their partnership with Sweet Baby to help them reach a wider audience.

Although the reason for this hasn’t been officially explained, it seems to be linked to Sweet Baby Inc.’s involvement in ongoing controversies and its recent failures.

Why it matters: Sweet Baby claims they approach studios to improve their games. However, more and more studios and groups are now parting ways with the DEI consultant for various reasons.
Sweet Baby Inc. is nowhere to be found on Powell Group’s website.
Sweet Baby Inc. has been the center of controversy in the gaming industry for a while now. Some gaming communities have criticized the DEI consultant, calling its approach too “woke” or disruptive to traditional gaming.

Many people on social media argue that Sweet Baby’s agenda doesn’t align with what most gamers expect. This negative reputation may have influenced Powell Group’s decision, though no official reason has been given for the removal.

It’s important to note that Powell Group also removed every social media page about its partnership with Sweet Baby Inc.

The removal of the partnership also comes at a time when developers and studios are parting ways with certain affiliations. Earlier this year, Square Enix quietly removed Sweet Baby Inc. from its partner list.
Sweet Baby has been known for forcing certain narratives into video games.
There are speculations that Powell Group’s decision may be an attempt to avoid controversy, as public opinion has become more divided over companies promoting “modern” themes in gaming.

It’s also a known fact that Sweet Baby’s recent work with Unknown 9 Awakening was a total disaster, as the game failed to get even a single pre-order.

On the other hand, Black Myth: Wukong, who refused to work with the DEI consultant, went on to break records and become one of the most successful single-player titles ever.  This might have played a part in Powell Group’s decision to end the partnership with Sweet Baby Inc. quietly.