Sweet Baby Inc. co-founder and CEO Kim Belair, a name that has come to define controversy in the gaming space, has just become a lot more controversial. In a six year-old Podcast interview unearthed by YouTubers MasterOfTheTDS and WritingRaven who run the Gothic Therapy YouTube channel, Belair admitted to being physically attracted to the Nintendo character Bowser (a dragon turtle creature).
She then claimed that antelopes called kudus were the most attractive non-human mammal before bragging that she has the skull of one in her home.
If Kim Belair’s name sounds familiar to you, it’s because her company, Sweet Baby Inc., has been at the forefront of what has come to be known as GamerGate 2.
Sweet Baby Inc. is a narrative design firm with the goal of reworking game stories to make them more inclusive. Belair has stated in the past that professionals in the gaming industry should actually blackmail developers into bringing Sweet Baby Inc. into the fold.
Suicide Squad: Kill the Justice League Sweet Baby Inc. credits
“If you’re a creative working in AAA, which I did for many, many years: put this stuff up to your higher-ups,” she said. “And if they don’t see the value in what you’re asking for when you ask for consultancy, when you ask for research: go have a coffee with your marketing team and just terrify them with the possibility if they don’t give you what you want.”
Sweet Baby Inc. garnered the spotlight in a very negative way in early 2024 for its role in designing the narrative for the live-service Rocksteady game Suicide Squad: Kill The Justice League.
Since then, gamers the world over have been boycotting games the company has worked on, the most recent of which was Unknown 9 Awakening. This game saw peak a peak concurrent player count on Steam of 285 players on Friday, October 18th, shortly after its release. It has been steadily declining ever since.
Unknown 9: Awakening SteamDB peak concurrent player charts
Belair claims to stand for diversity, equity, and inclusion in the gaming space, casting judgement on others she deems problematic. She has railed against gamers, YouTubers, news organizations, and even X CEO Elon Musk, for their coverage of her and her company, describing it as an organized hate campaign.
Belair is one of the first finger waggers to line up and condemn what she sees as immoral behavior.
However, in this podcast interview on an episode of The Sexiest Podcast, the Sweet Baby head honcho seems to admit a physical attraction to both fictional and real animals.
SBI Founders’ Degenerate Podcast EXPOSED!
With @WritingRaven2 pic.twitter.com/BdrzVTENOp
— MasteroftheTDS (@MasteroftheTDS) October 28, 2024
She is quoted in the interview stating that Bowser is “b***age daddy sexy” before going on to recount her experience when podcast co-host Ari MacGillivray told her to look up “Bowser Day” on Tumblr. She states that she then looked through pages and pages of explicit Bowser images, before MacGillivray went on to describe a particular part of Bowser’s anatomy in great detail.
“Sometimes he had a turtle p**** and sometimes he had a mammalian p****,” she said.
Belair then seems to try and distance herself from the images before freely admitting that she scrolled through all of them.
A screenshot from Super Mario RPG (2023), Nintendo
“These are the people who say, ‘hey, you need to come to us and you need to get your game consulted with us to make sure it doesn’t offend people,” MasterofTheTDS said sarcastically while reviewing the audio clips. “But this is okay. This is okay to do.’”
He then goes on to point out Belair’s hypocrisy further.
“If you’re going to stand on your high horse and pretend that you’re better than other people and other gamers because you wouldn’t stoop to that degeneracy,” he said. “Caught red-handed” You not only would stoop to that degeneracy, you are that degeneracy. So, you’re no better than anybody else who wants to see people from Stellar Blade and wants to see them with less clothes on. You are no better. You are the head of a company who is literally about trying to be inclusive and diverse and to protect women from the terrible gamers. And here you are, being the same degeneracy that you claim to be against!”
Sweet Baby Inc. detected Steam curator list
But GothicTherapy wasn’t done with just Bowser-gate. The married couple went on to uncover something else Belair said that’s even more bizarre.
MasterOfTheTDS mentioned how former game developer Mark Kern, aka Grummz, has pointed out Belair’s passion for collecting animal skulls and practicing taxidermy. WritingRaven points out that some people have claimed that this is for witchcraft or Satanism. But apparently it’s addressed in another of the four total episodes of The Sexiest Podcast.
The episode in question contains a discussion about which non-human mammal is “sexiest.”
Kim Belair via BlackGirlGamers YouTube
“And she says the antelope,” WritingRaven said, noting Belair’s odd description of a kudu, which is a type of antelope. “Whose skull she has in her house.”
Belair described kudus as having, “thick, girthy necks and very beautiful handsome faces.”
“It’s worse!” MasterOfTheTDS quicky states. “Every single company who literally signs in with these people should be ashamed. I’m sorry, you want to pander and do whatever, do it on your own. You don’t need these people. You have skulls of antelope in your house because you like antelope. You are attracted to Antelope! (There’s) something wrong with you!”
