God of War: Ragnarok Steam data via Steam DB

Sweet Baby Inc. employee Chris Kindred, who launched the cancel campaign against Brazilian gamer KabrutusRambo and his Steam Curator list, doubled down on calling for the list to be cancelled and proceeded to label followers as “Nazis.”

Venom in Marvel’s Spider-Man 2 (2023), Insomniac Games

Originally, Kindred attempted to cancel the Steam Curator list and KabrutusRambo back at the end of February posting on X, “The Steam curator harassment group Sweet Baby Inc detected is lead by this person, kabrutusrambo. Here’s them trying to be slick so they don’t get reported. Even with the discriminatory language filed off, the group itself still fails the code of conduct.”

Chris Kindred on X

Kindred added, “anyway report the f*** out of this group.”

Chris Kindred on X

Finally, Kindred called for the cancelling of KabrutusRambo’s Steam account, which is tantamount to theft, “And report the creator since he loves his account so much.”

Chris Kindred on X

Following this initial cancel campaign, Kindred reported on BlueSky, Twitter limited the X account.

Kindred posted on BlueSky, “They got my a**, I’m guessing a few hundred gamers reported me.”

Kindred then shared a screenshot that reads, “After careful review, we determined your account broke the X rules. Your account is temporarily in read-only mode, which means you can’t post, Repost, or Like content. Most accounts regain full access in a week, but it could take longer.”

Kindred also shared another screenshot that reads, “We have determined that you have violated the X Rules, so we’ve temporarily limited some of your account features. While in this state, you can still browse X, but you’re limited to only sending Direct Messages to your followers — no posts, reports, follows, or likes. Your account will be restored to functionality in 6 days and 20 hours.”

Chris Kindred BlueSky

Kindred would lock down the X account, but has since unlocked it and has doubled down on calling for the Steam Curator list to be shut down while labeling those following it as “Nazis.”

Kindred posted on X, “they’re just writing fanfiction at this point. The group still should be taken down btw, if not for the conspiracies then definitely the Nazis.”

“They’re doing phrenology in there,” Kindred accused.

Chris Kindred on X

It’s unsurprising that Kindred would double down given Sweet Baby Inc. CEO Kim Belair made it abundantly clear she backed her employees and had launched her own cancel campaign through video game journalist Bryant Francis at Game Developer.

In his article, Francis detailed, “Belair admitted she isn’t entirely sure how Valve or Discord should remedy the situation. She and her colleagues at Sweet Baby Inc aren’t experts in online moderation—they’re writers. Their job is to create fictional problems in video games, not solve real ones.”

“She urged Valve and Discord to recognize that harassment campaigns are continuously evolving, and that communications platforms need to keep pace with how they’re being used to spread hate,” he said.

Miles Morales and Spider-Man in Marvel’s Spider-Man 2 (2023), Insomniac Games

Belair then shared, “It’s clear that some kind of evolution is needed, because this will only get bigger, and I don’t mean for us.”

She added, “If this playbook can work as well now as it did 10 years ago [with Gamergate], it’s going to keep working in certain ways, and they will find something bigger and worse to do than this.”

Kim Belair via GDC YouTube

Francis then made it clear the end goal was to remove the Steam Curator list and any places where criticism of Sweet Baby Inc. was occurring, “The steps both companies have taken to moderate these groups appear to have had some effect, but allowing them to remain online serves the organizers’ overarching purpose: recruiting “normies” with little knowledge of game development to capitalize on their anger and channel them into directing hate speech toward Sweet Baby Inc. and anyone else pressing for inclusivity in video games and beyond.”

“If those loopholes aren’t closed, those bad actors will have learned they can target other developers, and this will be the beginning of another massive hate campaign that will leave our industry and its people worse for wear,” he concluded.

A screenshot from Alan Wake II (2023), Remedy Entertainment

Not only is it unsurprising given Belair’s own comments, but as Vox Day notes in his book SJWs Always Lie: Taking Down the Thought Police, the Second Law of SJWs is SJWs Always Double Down.

Day explains, “Instead of coming clean in one way or another, the SJW will instead double down and attempt to shore up his lies by concocting an even larger framework of deceit and misdirection to support them. He will throw the full weight of his status and credibility into the effort, call on the support of his entire social network, and try to turn the risk of potential exposure into a popularity contest between him and the individual threatening to expose him. The goal is to destroy the whistleblower’s credibility so that even if the truth comes out, no one will believe it.”

SJWs Always Lie: Taking Down the Thought Police (2015), Castalia House

What do you make of Kindred doubling down on trying to get the Steam curator list banned?