Ubisoft’s current standing in the market is nowhere close to ideal. The company has faced a lot of backlash for its mistakes. For many years, it also hasn’t made enough compelling games for its fandom, which caused way more issues.

Now, fans are wishing for the company to be closed, mainly due to the whole Assassin’s Creed Shadows controversy. The gaming giant delayed the game to next year but the controversy is still not over.

Due to all the heat it has been receiving Ubisoft has lost nearly 12% value in the last month alone.

Why it matters: The company has now decided to release games on Steam, too, but it doesn’t seem to work that well with Star Wars Outlaws.
Ubisoft’s Market Value Is Constantly Dropping Due To Recent Backlash
As you can see in the image above, Ubisoft has lost 11.60% of its value in the past month, which is concerning. Recently, the company announced the closure of xDefiant, so this game’s failure could have played an important role in such a massive loss in value.

However, Star Wars Outlaws received some massive updates and was even released on Steam. That doesn’t seem to have helped Ubisoft gain traction and it isn’t in a very good situation right now. xDefiant’s closure has also hurt the remaining employee’s morale.

The fandom doesn’t seem to support this company any more, and Assassin’s Creed Shadows might face a similar reception to Star Wars Outlaws. If the upcoming Assassin’s Creed fails, then the French publisher’s standing in the gaming industry might completely vanish.

As Per A Report, Assassin’s Creed Shadows Seems To Be In Development For A Decade
Hopefully, the gaming giant will start listening to its fandom and make games accordingly. The CEO recently revealed that he still aims to make Ubisoft a key player in the industry so let’s see how the events will unfold in the future.