
Key art for Prince of Persia: The Lost Crown (2024), Ubisoft
Prince of Persia: The Lost Crown appears to be another sales loser for Ubisoft.

A screenshot from Prince of Persia: The Lost Crown (2024), Ubisoft
The game, which was released on Steam at the beginning of August, only hit a peak concurrent player count of 1,446. It had previously released to Nintendo Switch, Xbox, and PlayStation back on January 18, 2024.
In two months since it has been released the game only has a 24-hour peak concurrent player count of 217. That is a decline of nearly 85%.

Prince of Persia: The Lost Crown SteamDB peak concurrent player charts
Estimated sales figures appear to reflect the poor counts. VG Insights estimates the game only 38,600 copies while PlayTracker estimates it has sold 53,200 copies.
To put that in perspective PlayTracker estimated that Concord sold 20,800 units while VG Insights estimated it sold 25,700.

A screenshot from Prince of Persia: The Lost Crown (2024), Ubisoft
It’s also quite possible that this game’s poor numbers along with Star Wars Outlaws and XDefiant also accounted for Ubisoft significantly lowering its sales expectations for the second quarter.
In a press release at the end of September, Ubisoft announced that is was significantly cutting back its expectations for the second quarter from €500 million to between €350-370. That’s a decrease of 30%. It also noted that it was lowering its yearly expectation to “around €1.95bn, and around break-even non-IFRS operating income and free cash flow.”
The company explained, “The revised targets are mainly a reflection of decisions taken for Assassin’s Creed Shadows and the softer than expected launch for Star Wars Outlaws.

A screenshot from Star Wars Outlaws (2024), Ubisoft
In the accompanying Trading Update call, CEO Yves Guillemot was asked by nicholas Langlent of BNP Paribas, “So the Q2 guidance … is it only Star Wars Outlaws or is there something else underperforming in the portfolio?”
Guillemot responded, “It mostly reflects the softer than expected sales for Star Wars Outlaws. We also had behind expectations for XDefiant, which we will give you a bit more detail at the end of October.”
While he did not mention Prince of Persia: The Lost Crown, it is quite possible based on the player counts we are seeing that this game did not meet sales expectations as well.

A screenshot from Prince of Persia: The Lost Crown (2024), Ubisoft
What do you make of Prince of Persia: The Lost Crown’s player counts and estimated sales figures on Steam?
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