Hailey Bieber attends the Rhode UK launch party in 2023. Photo: Dave Benett/Getty

Hailey Bieber is showing off her newest piece of jewelry dedicated to her baby boy.

On Monday, Oct. 14, the model and Rhode founder shared a video on her TikTok as she got ready for the day. The newly minted mom can be seen using some of her brand’s products and as she puts on her skincare, shows off a new gold bracelet on her arm.

The gold band subtly appears on her arm in between a gold watch and another gold band and reads “Jack Blues” written across the front.

Hailey Bieber.Hailey Bieber/TikTok

Earlier this month, Bieber reshared a post from her brand Rhode on her Instagram Stories that highlighted the products currently in her purse. Alongside a hairbrush, lipgloss, blush, her phone and sunglasses, Bieber included a baby bottle.

“HB’s fall essentials. all things tried-and-true, and a little something new 📱👀☕️🍼,” Rhode wrote in the original post. When she reshared the post, Bieber wrote, “All my current essentials 🧳☕️.”

That same week, the new mom showed off her husband Justin Bieber’s custom hat in honor of their little one in a sweet carousel post on Instagram.

One of the photos in the gallery showed the back of Justin’s head as he sported a baseball cap. His hat is embroidered with the name “Jack Blues” in blue, script letters. While the proud dad rocked his new hat, Hailey showed off her new necklace, also inspired by the couple’s son.

In a zoomed-up photo of the proud mom’s neck, Hailey showed off a gold necklace with diamond-encrusted “JBB” bubble letters — the initials of her son.

“It’s October and I’m someone’s Mom. 🎃,” Hailey captioned the post.