The beaming mother-to-be shared some of her favorite, no-fuss makeup techniques that help her stay comfortable and appear Instagram-ready at all times.

On May 9, Justin and Hailey Bieber announced that they were expecting a baby with a retro-inspired romantic video. Hailey—the mastermind behind many of social media’s biggest beauty trends like the “clean girl” aesthetic, “glazed donut” nails, and “latte makeup”—has let the Internet in on all of the details of the beauty looks she’s been loving during pregnancy.
To no one’s surprise, Hailey’s most recent beauty look—a shimmery, intricately painted cherry blossom manicure—went viral after fans noticed that the model has been favoring pink, glowy looks recently. Whether this is a subtle hint on Hailey’s part, suggesting that Baby Bieber is a girl, or simply a beauty trend in the making is unclear, but the Rhode Beauty founder kept up the look in her most recent makeup tutorial. In a low-key TikTok, Bieber sat in her car while she shared her daily skincare and beauty routine featuring the products she’s been using throughout her pregnancy. Eager to replicate her look at home? See all of the It girl’s tips, tricks, and favorite products that are getting her through the ups and downs of pregnancy.
Hailey began her routine with the Rhode Glazing Milk, a base that provides plenty of shine and hydration. The product, which she launched earlier this year through her beauty brand, became an instant holy grail product for the beauty-obsessed around the globe. Next, in keeping with the minimal, clean girl mode of makeup, the model applied small dots of Kosas concealer and blended with a double-sided Saie brush—also a TikTok favorite—using the small, pointy side first, then the larger, fluffy end to fully buff out the product.
Hailey went in next with the newest beauty product to join the Rhode collection—the Pocket Blush in shade Piggy—and applied the product generously on her cheekbones, the bridge of her nose, and her lips, resulting in a glowy, sun-kissed look. The Pocket Blush is set to launch on June 20, 2024, so keep your eyes peeled for the highly-anticipated Rhode Beauty release if you’re still daydreaming about the shimmery, ultra-pigmented blush like us.
No beauty look is complete without a few quick details, and Hailey approached the end of her quick pregnancy makeup look with a few swipes of an eyebrow gel and a touch of mattifying setting powder to hold the look in place throughout her undoubtedly busy day. Rounding off the look, the beauty mogul applied a neutral-toned lip pencil and a hint more of blush on the center of her lips, and called it a day.
For busy women already caring for new babies, expecting mothers, or those simply looking for a clean, summery makeup look, the Hailey Bieber pregnancy makeup routine is a no-fuss, easy-to-achieve glam look that’s sure to catch on as the next big beauty trend of the summer.
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