OBB MEDIA
Fans across the country can finally experience Hailey Bieber’s Erewhon smoothie — just in a different form.
Hailey, 27, who is expecting her first child with husband Justin Bieber, first launched her viral Strawberry Glaze Skin smoothie at Erewhon in 2022. It has been a hit at the Los Angeles-based grocery store ever since, leaving followers outside the West Coast hungry to try it. Now, thanks to the model’s partnership with Cosmic Bliss ice cream company, they can.
Starting on June 4, Cosmic Bliss’s pints of Hailey Bieber’s Strawberry Glaze ice cream will be available at Sprouts stores nationwide. The Rhode skincare founder is “so excited” to get the dairy-free dessert into people’s hands across the country, she tells PEOPLE.
“I can’t wait for everyone to try it,” she says.
The model’s strawberry smoothie blew up online as Erewhon frequenters gave the sip their approval in TikTok videos. The high-end food store has blended up several celebrity-curated smoothies, which range from $11 to $20, but those drinks have only run for a limited time. Hailey’s is still on the menu.
EREWHON
Her pink creation, which was originally launched to promote her skincare line Rhode, is made with almond milk, dates, vanilla-flavored collagen, sea moss, coconut cream, maple syrup, hyaluronic acid, strawberries, avocado, vanilla stevia and a housemade strawberry glaze. Erewhon also began selling a soft-serve sundae inspired by the popular drink.
The pint combines most of the same flavors like three types of coconut products (milk, syrup and cream!) strawberries, strawberry swirl and vanilla extract. HumanCo, the parent company of Cosmic Bliss, prioritizes high-quality, certified-organic ingredients over artificial ones that have become commonplace. Like instead of using food dyes in Hailey’s pint, vegetable juice made from organic beets and organic carrots give it its pretty color.
“I’m thrilled that Cosmic Bliss is expanding its partnership with Hailey and OBB to bring her Strawberry Glaze flavor nationwide,” HumanCo founder and CEO, Jason H. Karp, tells PEOPLE. “With this nationwide launch, we’re hoping to create widespread awareness around the current state of our U.S. food system and how it’s possible to find joy in the good stuff, while leading a healthier, more sustainable life.”
In a video on her social media revealing the treat, Hailey stressed how similar the dessert tastes to the smoothie.
“It tastes, to me, exactly like the smoothie,” she said on Instagram Stories on Tuesday, June 4.
She continues to list the similarities in the video, noting that it even has the “same swirl as the smoothie. You can see it has the coconut vanilla ice cream, the strawberry glaze and the strawberry ice cream.”
HAILEY BIEBER INSTAGRAM
“It’s delicious, it’s vegan, it’s so yummy,” she adds.
The pints are also a collaboration with OBB Ventures, which teams up with Hailey to create her two YouTube shows, Who’s in My Bathroom? and What’s in My Kitchen?.
Lately, the star’s diet has been a little more eclectic. On Wednesday, May 15, she shared a photo on her Instagram Stories showing fans some of the foods she’s been enjoying while pregnant with her first baby.
“Currently my biggest craving… egg salad on top of a pickle with hot sauce,” Hailey wrote alongside a photo of the combination, “and no you’re not allowed to judge!!”
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