Hailey Bieber celebrated the U.K. launch of her Rhode beauty brand in London this week — and Justin Bieber was right there by her side through it all!

In a sweet Instagram post Thursday (May 18), the “Peaches” singer shared a sweet photo of the two kissing with the adorable caption, “Proud of you 🥹.” In the same post, he showed off his wife, who wore a stunning silver sequin dress and matching heels while leaving the Chiltern Firehouse restaurant in London. Behind her was JB, dressed in a leather jacket and hoodie ensemble with matching Nike hat.

Videos making the rounds on social media from the Rhode launch show Justin vibing in the background during the launch party, being the supportive husband he is. Also in attendance at the party were familiar faces including Lewis Hamilton and Idris Elba’s wife Sabrina Elba.

Hailey also shared photos and videos from the event on her own Instagram page, including the same smooching pic her man posted. “London✅ you were too good to me. Thank you for helping me celebrate @rhode,” she captioned the post.

In a video taking rounds on the internet, the Baby crooner and Hailey could be seen sitting next to each other among the audience of the Allegiant Stadium.

The couple, who have been surrounded with rumours that they are going through a turbulent marriage seemingly shut-down the speculations, with their playful PDA at the Kansas City Chiefs match against the San Francisco 49ers.

Justin leans closer to Hailey and affectionately lands a kiss on her neck and she starts blushing, playfully pushing him backwards.

Hailey looked stunning in a leopard-print Saint jacket with enormous shoulder pads, which she paired with a light-wash jeans and a simple white T-shirt.

She added a few inches to her frame with pointy red heels and aviator sunglasses, the 26-year-old model kept her brunette locks down in soft waves.

While Justin Bieber flaunted his skin in an unbuttoned brown printed shirt under a black leather jacket.

The Ghost hit maker paired his shirt with baggy jeans, red shoes, and a baseball cap, which he wore backwards as always.

Justin added style to his funky ensemble with tiny shades.

Soon after the video went viral, fans of the 29-year-old pop icon expressed disappointment not over the couples’ public display of affection but for the fact that Justin Bieber did not join Usher on stage for a surprise performance during halftime show.

One fan wrote, “You’re telling me Justin Bieber was there and he did not get on that stage.”

Another user commented, “PLEASE GO GET READY FOR YOUR HALFTIME DEBUT.”

“I was really hoping for JB to perform with Usher,” noted a third.