The Royal Family’s recent business venture, As Ever, has raised questions about planning and timing.

The trademark application from 2022 has resurfaced, raising questions about the level of due diligence being done.

The trademark is already established, but the logo situation is striking, with similarities between the As Ever logo and the coat of arms from Palad De Mayorca.

Netflix’s involvement in this case is puzzling, as they are a major media company with presumably thorough legal departments and brand specialists.

The pattern of rushed projects, immediate hurdles, and lack of basic business preparation for someone with access to high-level advisors and legal councils is concerning.

This contrasts with other members of the royal family, such as Stark, the King’s Duy Organic Brand, and Catherine’s early year work. Each venture seems to follow a similar trajectory, with big announcements followed by complications or setbacks.

The public has been questioning the substance behind these ventures, making it increasingly difficult to maintain the image of a savvy businesswoman. Netflix’s investment in the Sussex brand raises questions about their decision-making process and the impact on the royal family. The irony of using As Ever as a brand name when it means “as always” hasn’t been lost on observers.

The erosion of credibility is something that is difficult to recover from in the public eye, and it affects future opportunities in the business world. Professional brand developers and trademark attorneys have pointed out how these basic oversights could have been easily avoided with proper planning and research.

In conclusion, the Royal Family’s business ventures have raised questions about due diligence, planning, and timing. The Royal Family’s reputation and reliability are becoming increasingly difficult to build trust with potential partners and supporters, and the situation raises questions about the future of their ventures.