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Prince Harry, the Duke of Sussex, is facing a scandal that threatens to unravel the American Dream.

His wife Megan, who was appointed as the Chief Impact Officer at Betterup, has been a subject of controversy since the company was first announced in March 2021.

The US agency for International Development (USAID) has abruptly pulled its funding from Betterup, a Silicon Valley mental health startup that had been a significant source of income for the Duke of Sussex.

The announcement comes after an internal audit raised serious concerns about the allocation and effectiveness of funds provided to Betterup.

There were significant discrepancies between reported impact metrics and actual services provided to beneficiaries. The timing could not be more devastating for the Sussexs, who have been struggling to maintain their luxury lifestyle since their dramatic exit from the British royal family in 2020.

Industry insiders suggest that this setback bears all the hallmarks of Megan’s ambitious but potentially misguided strategy to establish their brand in America.

Megan has always been the driving force behind their post-Royal endeavors, and her Hollywood connections and the couple’s Royal cache have been used to attract both clients and investors. However, internal documents leaked to Industry Watchdog suggest that Harry’s role may have been more ceremonial than substantive, with very little evidence of any meaningful impact from his appointment.

The fallout from this scandal threatens to have lasting implications for the Duke of Sussex’s commercial appeal, as other companies and organizations may think twice before entering into similar arrangements fearing increased scrutiny and potential reputational damage.

The loss of Harry’s Betterup income could force a significant reassessment of their strategy, and some Royal observers suggest this might be the wakeup call the couple needs to establish genuine value propositions that don’t rely on their titles or past associations.