The class action complaint claims Ubisoft sends user data to Facebook without permission
Ubisoft is facing a potential class action lawsuit for alleged illegal user data sharing.
As reported by Bloomberg Law, the class action complaint accuses the Assassin’s Creed publisher of sharing personally identifiable information (PII) with Facebook company Meta.
According to the complaint, players who use the Ubisoft website to buy a game on the Ubisoft Store or use it to subscribe to Ubisoft+ are having their PII sent to Meta through its Pixel user tracking software.
“Defendant does not disclose on the website that PII users’ personally identifying information would be captured by the Meta Platforms, Inc tracking Pixel utilised by defendant, and then transferred to Meta, thereby exposing the subscribers’ PII to any person of ordinary technical skill who received that data,” the complaint reads.
“Data sharing policies for a service or subscription is an important factor for individuals deciding whether to provide personal information to that service.”
The complaint claims that this practice is a violation of the Video Privacy Protection Act, which was originally introduced in 1988 to prevent video rental stores from sharing a member’s PII, because it could “specifically tie the identity of an individual” to their purchase history.
Following the growth of digital distribution, the Act was amended in 2013 to allow video rental companies, including the likes of Netflix, to share users’ PII with social network sites but only after the user consents.
The complaint against Ubisoft alleges that because Ubisoft doesn’t tell players it’s sharing their PII with Meta, it’s therefore violating the Video Privacy Protection Act, among others.
The lawsuit claims that when a user is signed into Facebook any Ubisoft Store searches, purchases or Ubisoft+ downloads they perform are sent to Facebook.
“Defendant purposefully implemented and utilized the Pixel, which tracks user activity on the Website and discloses that information to Facebook to gather valuable marketing data,” it claims.
“The Pixel cannot be placed on a website without steps taken directly by defendant or on behalf of defendant (e.g. by a website manager). The Pixel cannot be placed on the website by Facebook without the knowledge and cooperation of defendant.
“Defendant does not seek, and has not obtained, consent from PII users to utilise the Pixel to track, share, and exchange their PII with Facebook.”
The lawsuit has currently not yet received class action certification, but the plaintiffs are seeing a trial by jury and want financial compensation for everyone affected, as well as a court order instructing Ubisoft to either remove the Pixel from its website or get consent from its users before it shares their PII.
News
From Studying Jewish History to Shabbat Dinner – Adam Brody Really “went to school” to Prepare for ‘Nobody Wants This’
Adam Brody took himself to school and learned everything about playing a rabbi despite admitting he isn’t a religious person. Adam Brody and Kristen Bell star in Netflix’s new romantic comedy series Nobody Wants This as an unlikely couple caught in their…
Meet the real couple behind Nobody Wants This as Netflix gets second season
-Credit: (Image: NETFLIX) Nobody Wants This continues to be a huge hit on Netflix with fans falling in love with the bond between Joanne (played by Kristen Bell) and Noah (Adam Brody). The comedy-drama follows the unlikely couple as they…
‘Nobody Wants This’ fans have been concerned by a major season two change
Nobody Wants This is the most talked-about show of the moment, with the feel-good Netflix series becoming a worldwide phenomenon since its release. The 10-part series has Kristen Bell and Adam Brody at its helm, starring as agnostic sex podcaster Joanne and rabbi Noah as…
Two Big Reasons Netflix’s Nobody Wants This Needs To Be Renewed For Season 2
Actually, everybody does want this! It’s not a secret that I hate binge-watching, but every once in a while, I fall victim to the modern way of watching television. I didn’t expect any show premiering on the 2024 TV Schedule to keep me…
‘Nobody Wants This’ renewed for a second season on Netflix — with more Jews on board
A second season of “Nobody Wants This” is coming, whether Jews want it or not. The Netflix series, about an interfaith relationship between a rabbi (Adam Brody) and a non-Jewish, agnostic podcaster (Kristen Bell), has proven a massive hit for…
This is how a real-life rabbi coached Netflix’s ‘Nobody Wants This’ about making interfaith relationships realistic
“Nobody Wants This,” a rom-com Netflix series starring Adam Brody as a charming Los Angeles rabbi who falls for a blond, agnostic sex and dating podcaster played by Kristen Bell, is based on a true story — kind of….
End of content
No more pages to load