What started as a love letter to Detroit’s musical legacy is now a Webby-nominated production, thanks in large part to Eminem’s executive role and secret-turned-showstopping set.

In June 2024, Eminem helped bring the spotlight home. Teaming up with longtime manager Paul Rosenberg, he executive produced Live From Detroit: The Concert at Michigan Central, a massive music event that celebrated the heart, soul, and sound of his hometown.

Now, the concert is nominated for a Webby Award in the Video & Film – Events & Live Streams category, honouring the best digital video experiences on the internet.

Originally streamed on Peacock and later aired on NBC as a primetime special, the concert was more than just a show. It was a full-blown cultural moment. Over 7 million viewers tuned in (90% from outside Michigan), showing how far Detroit’s influence has reached.

The numbers speak for themselves, with over 2,200 media stories in the national news outlets, a billion social views, and 425,000+ social mentions generated by the event. But if you were paying attention in the days leading up to the event, you know the biggest question on fans’ minds: Would Eminem show up?

He did.

His surprise performance lit up the night, uniting legacy acts and rising stars on a stage built for Detroit and its future. For many, it was the moment, and it’s a big reason this event is now up for one of the internet’s top honours.

Meanwhile, another Eminem project, The Slim Shady vs Marshall Mathers: THE FACE-OFF, is nominated at the Webbys in the Experimental, Innovation & Viral category.