HAILEY Bieber has been accused of taking business inspiration from her husband’s ex.

The model has her own skincare and makeup line, Rhode Beauty, but fans think she’s basing her campaigns on another celebrity’s work.

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Hailey Bieber’s fans spotted clues she was emulating Selena Gomez’s beauty brandCredit: tiktok/rhode

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Fans claimed that Hailey’s Rhode had similar ads, products, and styling to Selena’s RareCredit: Getty

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Fans theorized it would be ‘maddening’ for Selena that Hailey was ‘copying’ herCredit: Getty
Rhode, owned by Hailey, 27, was launched in 2022, while Rare Beauty, owned by Selena Gomez, 31, hit stores in 2020.

Fans have noticed similarities between the two brands and theorized that Hailey was taking a leaf out of Selena’s book.

On Reddit, one fan shared a selection of photos of the competing lines, including oversized makeup photoshoots, similar poses from Hailey and Selena, and similar offices.

“Is Hailey Bieber‘s Rhode Skin copying Selena Gomez’s Rare Beauty?” they asked.

Hailey, a natural blond, was even accused of dyeing her hair brunette in order to look more like Selena.

Selena and Justin started dating in 2010 before he moved on with Hailey in 2014.

Hailey and Justin then split in 2016, with Justin getting back with Selena before calling it quits in 2018.

Justin then got back with Hailey, and the couple tied the knot in September 2018, just months after he’d broken up with his pop star ex.

Some fans claimed that Hailey stole Justin from Selena, judging from the brief period between Justin’s breakup and his wedding.

Hailey appeared on the Call Her Daddy podcast in 2022 and slammed rumors that cheating had been involved.

“I can say, period, point blank, I was never with him when he was in a relationship with anybody. That’s the end of it,” she said.

‘COPYCAT’

Alongside being accused of copying Selena, some fans think Hailey has another pop starlet on her mind.

In March, Justin followed Sabrina Carpenter on Instagram, and Hailey posted a photo of herself with a blue eye filter hours later, emulating Sabrina’s bright blue eyes.

“Copycat Hails. I’m 100% sure she saw that Justin started following Sabrina on Instagram and now all of a sudden she posts this really low-quality, boring picture of her with blue/green eyes… She is desperate!”

Alongside posting photos with similar styling to Sabrina, Hailey also shared a cryptic post of herself listening to Beyonce’s version of Jolene, which centers around a woman threatening a relationship.

One person shared side-by-side photos of Hailey and Sabrina on Reddit, suggesting that the cryptic post was aimed at the singer.

“She spends so much time obsessing over and emulating other women that she probably doesn’t even know who she is anymore,” said another in response.

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Hailey has also been accused of copying Sabrina Carpenter after Justin followed her on InstagramCredit: Instagram/sabrinacarpenter

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Fans slammed Hailey as ‘insecure’ for ‘obsessing over other women’Credit: Instagram/haileybieber