HAILEY Bieber has fans questioning her latest marketing move after she was seen pouring a white liquid down her back.

The Rhode Skin founder shared a new TikTok to show off its latest ad, which featured Hailey, 27, soaking her body in a tiny outfit.

Hailey Bieber shared a behind-the-scenes video for Rhode Skin that showed her pouring a white liquid down her backCredit: TikTok/rhode

The wife of Justin Bieber wore only white underwear and a cropped tank as the brand shot new promotional photosCredit: TikTok/rhode

Critics slammed Rhode’s marketing strategy after seeing the video and referred to it as a ‘thirst trap’Credit: TikTok/rhode
The wife of Justin Bieber wore white underwear paired with a cropped white tank as she held a large gray bottle over her shoulder, which featured Rhode’s branding.

Known for its moisturizing products, such as its glazing milk, Hailey appeared to be pouring the milky-white product down her back.

Photographers captured the action shots as the product slid down her back and legs.

Hailey was seen smiling at the end of the behind-the-scenes clip as she stood covered in the substance.

WRONG AUDIENCE?
The clip was shared on Reddit, where some people labeled her marketing strategy as a “thirst trap.”

“Sometimes I wonder who Rhode’s target customer is? Because what is happening here?” oner person asked.

“Looks more like a thirst trap than a marketing promo, in my opinion,” they added.

“These advertisements are more about selling sex than who the target audience is,” a second said.

“So tacky. I can’t think of anyone who would find this attractive,” a third added.

“I’m so confused,” a fourth said.

“It’s so gross watching the milky fluid just pour over her body,” another said, while a final simply commented, “Ewww.”

TOO MUCH DEMAND
The model launched Rhode Skin in 2022, drawing fans in with her collection of serum, moisturizers, and lip tints.

Hailey’s business has grown exponentially, and it appears she has been having trouble keeping up with the high demand.

In a recent post on Rhode’s Instagram page to promote its glazing milk, fans expressed their frustrations over not receiving their orders.

Customers have also been claiming that the brand hasn’t responded to their inquiries.

“Can you please answer my emails or messages? I’m really disappointed,” one person wrote.

“I placed an order three weeks ago still didn’t got any update on it! Where is my order???” raged a second.

“Please check messages and emails!!!! You sent me the wrong products!!!” a third begged.

“I have been waiting for an email response about my missing order,” commented another.

Rhode addressed the issue by telling customers to check their direct messages for further communication with them.

SQUASHING SPECULATION
A screenshot of Rhode’s reply was shared on Reddit, where one fan joked that Hailey was too busy responding to rumors about her and Justin to fulfill her brand’s orders.

Over the past few weeks, chatter has been swirling that Hailey and her husband, Justin, 30, may be heading for divorce.

Most recently, Hailey – who tied the knot with the singer in 2018 – appeared to hide her wedding ring during several recent solo outings.

The model was also seen without her husband at Saint Laurent’s Pre-Oscars Party in early March.

Fans were on edge about a possible divorce last month after Hailey’s father, Stephen Baldwin, 57, asked fans to pray for the pair in a social media post.

Their pastor originally posted the video, making fans question whether they’re having marital issues.

Shortly after, Hailey seemingly attempted to shut down the rumors about the couple’s relationship.

“Just FYI the constant ‘blind items’ I see on TikTok are 100% of the time wrong. Made out of thin air…” she said on her Instagram Stories.

“Come from the land of delusion…

“So I know it may be fun feeding into these stories but just know they’re always false… sorry to spoil it,” the post ended.

Rhode Skin customers have been recently slamming the brand for not responding to their inquiriesCredit: Getty

Hailey has appeared to hide her wedding ring during recent solo outings as rumors continue to swirl around a potential divorceCredit: Getty

The model seemingly addressed the breakup rumors on her Instagram by saying people come from ‘the land of delusion’Credit: Getty