Celebrities have been flexing the latest four-wheeled status symbol — Tesla’s Cybertruck.

Kim Kardashian, Jay-Z, and Justin Bieber have all been spotted with the truck in recent weeks. On Tuesday, Steve Aoki joined the ranks of cybertruck owners, posting an enthusiastic video that was later re-shared by Elon Musk.

Despite the hype, some experts have questioned if the spottings are just a grand marketing plan orchestrated by Tesla. Either way, the high-profile endorsements appear to be working in the EV company’s favor.

“It’s got this image of a must,” Winston Chesterfield, the founder of Barton, a London consulting firm focused on the wealthy, previously told Business Insider. “If you are a high-end person that wants to be seen around, you have to have the Cybertruck.”

Kim Kardashian

Kim Kardashian appears to own a Cybertruck.Getty Images for Fontainebleau Las Vegas
Kardashian was one of the first celebs to publicly show off the truck.

In February, she posted a picture of the Tesla Cybertruck on her Instagram story with the caption “Cool Carpool Mom.”

Justin and Hailey Bieber

Hailey and Justin Bieber attend the 2024 Super Bowl.PATRICK T. FALLON/AFP via Getty Images
Justin Bieber and his wife, Hailey Bieber, have been spotted driving Tesla’s new vehicle to church.

In images circulating online, the pair can be seen through the windows and climbing out of the pickup in a series of snaps.

Jay-Z

Jay-Z”Hart to Heart”/Peacock
Jay-Z and Beyoncé also appear to have received a Cybertruck, which they quickly wrapped in matte black. The makeover even received Tesla CEO Elon Musk’s seal of approval.

Steve Aoki

Steve AokiAxelle/Bauer-Griffin / Contributor / Getty Images
A video posted by Musk on Tuesday showed that Steve Aoki received a Foundation Series Cybertruck.

Aoki gushed over the size of the truck in the video, calling it a “Cyberbeast.”

Bad Bunny

Bad Bunny.Getty/Amy Sussman
In late February, Bad Bunny was spotted pulling up to the Utah leg of his tour in a Tesla Cybertruck.

Pharrell Williams

Pharrell Williams in a Cybertruck.Roxana Gonzalez
In early January, Pharrell Williams was photographed trying to park the truck in downtown Miami.

Williams, who appeared to be trying to parallel park the vehicle, ultimately had to leave it in the street after his failed attempt, a witness said.